Ajax is also a football club from the Netherlands who wanna grown and become on internaltional stage by entering the champions legua. The idea and people behind the club are fimiliar as great football players. The people who have a hand in Ajax at this moment are the old football players Johan Cruijff, Frank de Boer Ronald the Boer and many more old known football players.
Ajax want to play champions legua the next years so here comes the point where Aegon comes and takes a look. Aegon is now the headsponsor of Ajax the reason behind the sponsoring from Aegon is that Ajax will be playing on the highest championschip the coming years (the think they will achieve this goal) so Aegon is the sponsor of Ajax becasue they have this goals and they have the ability to achieve it. And when Ajax achieve that goal they are going to play in the champions legua. That the tournament who has the most vieuwers when it comes to football tournament. With that tournament the sponsor cann get known in other countries (internaltional) and become active in other lands by expansion because people saw the companies name on the shirt of Ajax and want to know more about it.
This sponsoring cann Aegon expaned in other countries. But there is also another reason. That reason is that people who are supporter of a club have many intrest in the club but also in there sponsors. So when Aegon (insurance company) sponsors Ajax they have a high percentage of the supporters that joins the insurance company because the sponsored there club.
This are the main reasons for Aegon sponsoring. Because they get more internal name and also more supporters of the biggest club in Netherlands will come faster to there insurance company then to other company`s.
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