woensdag 19 januari 2011

Videogame marketing

Like you cann read in my other blogs the most regulair form of the profit of sponsoring a club or having bliboard next to the field is that the supporters get more interaction with your company because of the relation with the club. And u have as headsponsor the profit of having your name on the shirt and that many people will wear that shirt in public to make a kind f advertising for your company. And that some comapnies like Nike sponsor a club by the way of the outfit the players have in this case the Nike schoes.
But there is another thing that cann been seen as a marketing form related to football thats the videogame marketing. Because u have the games Fifa and Pes (football games where in your cann play with a team u have chozen) and in this game there also are alot marketing examples like the board on every game are also every time the same and in the begin u cann have you name as company let be schowed. Also i the game the players have the sponnsors name on the shirt so this involves also the sponsoring profit because when players pick your team to play with they see every time they play your companies name on the players shirt so this is a form of stealth marketing i find because when u play the game u don`t pay attention to it but your subconsciousness picks it up so this way its marketing.
So this is a way to also let people know about your company and also a way of getting a related vieuw in customers heads to think that your company is related to football

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