Marketing of Heiniken in Football

In the first blog i`m going to tell u more about the marketing of Heiniken in football and what influence of the company Heiniken in this sport.
Heiniken u probably know from the beer Heiniken. The marketing idea of Heiniken is that they want to be associate with the sport footbal directly. THat when people think about football they also think about Heiniken beer and that they drink Heiniken beer while watching a footballmatch. So Heiniken want to reach the goal with there marketing that people are going to think about the beer of Heiniken every time they do anything related to football. Heinken is useing sponsoring and actions around sport to achieve this goal they have. That everyone associate Heiniken with football.

Heiniken use sponsoring for this so they sponsor the champions legua. This is as many people know the tournament that is watched the most every year.

Heiniken benefits from this because they sponsor it and so people relate football with Heiniken. Because every time u watch a match of the champions legua people get a commercial of Heiniken before it and the billboard next to the field are like 25% of Heiniken and the billboards of Heiniken are in the places that u see the most like behind the goals and half way the field.

Futhermore Heiniken also have actions to atracting people with sales promotion when people buy a crate of Heiniken beer there is a code on it and if u fill the code in on the site u cann win prices like on begin of december there was the price to win a arranged trip to Barcelona - Real Madrid.

I find that Heiniken succeded in their marketing idea because people associate Heiniken with football. And Heiniken really comes in almost every big football games with a advertisement.